Through his firm NSN Consulting & Expertise, and now as a Senior Advisor at WL Advisory, he accompanies international investors and industrial groups at every stage of their project in Morocco — from initial scoping and site selection to administrative navigation, public grant access, and institutional relationship management. He currently leads the operational transformation of a battery manufacturing facility in Morocco, overseeing its return to full industrial performance across production volumes, quality, organisation, and team management.

His deep knowledge of Morocco’s industrial ecosystem and his established relationships with both multinationals and local players make him an invaluable bridge for international investors seeking to establish or expand their industrial footprint in Morocco and the broader West African region.