As Managing Partner of ELN Consulting, she has since translated that institutional knowledge into private advisory practice — leading organisational diagnostic missions, designing performance monitoring systems with KPIs and management dashboards, formalising internal procedures, and supporting senior leadership teams through phases of restructuring and digital transformation. Her audit and risk assessment work spans both operational and financial dimensions, with particular attention to regulatory compliance and process security.

At WL Advisory, she works within the Investment Climate & Governance Advisory practice — helping governments and public institutions strengthen the internal governance frameworks, audit systems, and performance management tools that give investors and development partners confidence in the institutional environment they are entering.

His international partnerships — with GIZ, USAID, and the ILO — give him a comparative perspective on reform design and implementation that few Moroccan consultants possess. He understands not only what reforms are needed, but how to design processes that build consensus between public institutions and the private sector, and how to translate international best practice into the Moroccan institutional reality.

Alongside his advisory work, he conducts academic research on SME governance, economic development policy, and management methodology — contributing to a body of published work that informs and sharpens his practical advisory engagements at WL Advisory.