As Managing Director of MyFinance Consulting since 2021, he leads statutory audit, financial advisory, and management consulting mandates for Moroccan and international clients. His earlier career — spanning 10 years as Finance and Accounting Manager in a major industrial group in the Tanger-Tétouan-Al Hoceima region, and four years as Operations Planner at APM Terminals — gives him a rare combination of financial and operational expertise that goes well beyond the standard audit practice.

At WL Advisory, he works with public institutions and private sector clients on the financial governance and compliance dimensions of the investment climate — including the design of internal financial control frameworks, audit readiness, and the financial transparency standards that institutional investors and development finance institutions require before committing capital. He also contributes to WL Advisory’s capacity-building work as a Professor of Finance at HEM and the École Marocaine des Sciences de l’Ingénieur.

PROJECT ESTABLISHMENT & DEVELOPMENT ADVISORY — Lhoussaine has accompanied investors, entrepreneurs, and intermediary institutions across the full project lifecycle — from market scoping and ecosystem analysis through to project selection, structuring, and capacity building. As a consultant for the World Bank at the CRI Oriental and CRI Beni Mellal-Khenifra, he strengthened the institutional capacity of Morocco’s regional investment centres to attract and support investors. As a consultant for CBI Netherlands, he led strategic scoping studies identifying high-potential sectors for export development. As an evaluator for the Challenge Fund for Youth Employment, he assessed investment and entrepreneurship projects for financial viability, scalability, and impact.

TERRITORIAL ECONOMIC DEVELOPMENT — Lhoussaine has worked at the territorial scale across Morocco and beyond — designing regional investment diagnostics, supporting open government and transparency reforms at the Regional Council level, and building the analytical tools that regions need to position themselves competitively. His design of Morocco’s first regional investment climate barometer — a decision-support and benchmarking tool facilitating structured public-private dialogue — is emblematic of his approach: combining rigorous data, institutional engagement, and practical usability to strengthen the territorial investment environment.

Across all three practices, Lhoussaine brings what few advisors can offer: an equal fluency in the language of governments, the expectations of international investors, and the operational realities of reform implementation on the ground.